Case Study-COMPETITION IN ENERGY DRINKS Study Example | Topics and Well Written Essays - 1000 words

-COMPETITION IN ENERGY DRINKS - Case Study Example Despite the fact that the beverage market is wide, the needs and wants vary in accordance to various aspects. Description of the industry’s strategically relevant business and environmental components People have different beliefs and perceptions, tastes and preferences, needs, and wants simultaneously. A company should not take consumer wants for granted. The reason behind it is simply that the consumer turns out to be the heart and soul of the business, without the company cannot survive. The world comprises of cultures observed to by their specific habitats and they differ accordingly from one place to another. Different geographical and climatic conditions also affect consumption parts of the consumer. A company seeking to exploit the market fully must consider reviewing the above factors for they clearly state consumer-marketing environment. The vision and mission of any beverage company must highlight the importance of customers. Since the beverages directly affect the c ustomers, the mission and vision should be encouraging such that the customers feel close to the organization. Essentially, production and delivery of the beverages will be dependent on the economic political structures of the market. A company approaching a third world country shall not apply the mechanisms of that which is approaching developed countries. A company shall have to establish clearly, the production, promotion, distribution, and strategies. Strategic planning for the above factors enables a company to reach segment appropriately and deliver satisfaction. The choice of a delivery channel should relate to the perceived costs to incur and time taken to reach the consumer. Technological advances ultimately affect the industry and a company seeking competitive advantages must perceive chance as rather an opportunity to a threat. It must study the competitor’s impact in the desired market, the various tactics, and their target customers. Evaluation of competition Ass umptions that any markets are perfect are bound to injure efforts. A company must scrutinize and understand competitors’ strong points, measure the degree on which they influence the market, and weigh them against their weaknesses. Through the realization of the competitors’ weaknesses, the company stands the opportunity to counter competition and survive tremors in the new segment. Since all beverage companies may tend to crawl in the shadows in an attempt to fish information. The company should watch closely and try as much possible to contain its information. On the idea of pricing, the company should ensure that its prices vary from those of competitors, a factor that minimizes chances of switching from one brand to another. However, it is advisable that company first wins the hearts of the customers, mainly through proper distribution and advertisement (Kotler 2009). Drivers of change in the industry dynamics Bearing that the beverage industry comprises of many pl ayers and so are the customers, the Company must be specific on which end to cater for in the segment. The company does not perform these tasks solely as there are other key players in the market contributing to its success. It must analyze its suppliers, employees, buyers, and logistics channel. Suppliers are important to the point that they bring production materials to

IPods & the American Teenager Research Paper Example | Topics and Well Written Essays - 1000 words

IPods & the American Teenager - Research Paper Example or nano, this particular product continues to innovate and thus has maintained its supreme position at the helm of the personal listening device field. With bright new flashy skins, as well as a series of interfaces which tie directly into the Apple network, the innovation of the iPod continues and has ensured that this product remains at the forefront of an ever-changing industry. Teenagers are the primary audience for Apple’s strategic marketing campaigns as they are also an important buying demographic unencumbered by major financial obligations. Teenagers are the demographic who may be able to afford to spend $250 on the latest iPod or the accessories associated with the latest personal mp3 player. Because teenagers often have more disposable and non-discretionary income than most other demographic groups, they have been the target audience for the iPod since it was released. Importantly, Apple Computer has added new video capabilities of the iPods. How will this impact th e American teenager? (Levy 44-60). iPods originated as personal listening devices more than eight years ago and there have been many changes associated with this particular product. Apple Computer has always been at the forefront of innovative change in a competitive industry and the iPod remains a product which is continuing to evolve. Through its many endeavors, Apple has successful appealed to a young generation of technically savvy teenagers intent on being in the forefront of fashion, music and technological innovation. Through the introduction of the sleek Apple personal computer to the iPod, iTouch and now the iPhone, Apple has consistently staked a claim for its specific demographic. Apple remains at the forefront of the digital revolution and the latest edition of the iPod is its next natural progression in the increasingly popular hand-held personal music device industry. The decision by Apple Computer to add a new video capability to its iPod will have a variety of